Find your first CLIENTS
you and your business
This course is focused to help you access markets to get your foot in the door, which is often the biggest stumbling block in getting commercial traction.
By the end of this course you will have a clear understanding how lead generation works, with the practical knowledge to make this work for your business.
Expect substantial interactive material and hand holding but you will still need to do the work. The reward is real and measurable progress with know-how you can deploy immediately in your business.
We'll make you a confident lead generation machine.
A selection of comments and reviews from the over 170 student who took this course since launch in August 2020
"This course has been an eye opener. It generated real measurable leads that opened new doors for the work I do in the field of women empowerment. I used the learnings of the course to generate conversations that allowed me to take my work on an international scale. The best part? A lot of the work is setting the structures up and once they are up they just work seamlessly" — Tamar Goren, The Pleasure Journey
This course is for: / People with a business idea or early stage startups with close to zero or just a handful of clients. / For small and medium sized businesses (also known as SMEs) / For professional service providers (eg. lawyers, accountants, doctors, architects, website developers, etc). / For people who are struggling to get a foot in the door after a long time looking for economic opportunities.
This is not a course on closing sales or improving your negotiating skills. It is not a social media marketing strategy course nor a pricing your services and products course. It is also not a sales team management course.
Since launching in August 2020 over 185 people have taken the course and the feedback has been phenomenal, with entrepreneurs thanking how it changed their lives.
Yes and no. The course was developed around York Zucchi's global expertise in this subject (access to markets). He has done over 500 workshops, lecturing engagements, speaking events and webinars around this topic and helped SMEs in over 83 countries. He had worked with organisations and governments on developing SME support ecosystems and has learned a lot of what works and what doesn't for entrepreneurs. That knowledge is distilled into this course.
The course is designed to be accessible, free from jargon and highly practical. Just about every lesson is created with the aim to have an outcome at the end of the lesson that can be applied immediately to your business and start generating leads for you. The lessons teach you the theory, explain why and then show you - via video and text - how to implement that knowledge immediately to your advantage.
The course is designed so that all you really need is a tablet/laptop/computer (though a few students have actually done it via their phones... bless them!) and pen and paper. You won't be asked to buy anything or use any tool, software or app that requires any investment. You will learn to use technology to your advantage at no extra cost to you.
an overview of all the lessons including free previews
Welcome to your Access to Markets course!
Realism vs optimism: how long it really takes to win customers
The lead cycle: think like a customer
Insourcing vs outsourcing
Outcomes: what you can expect and what you shouldn't expect from this course
Introduction
Task: Create a space to store the information
What do you solve?
Create your case studies
Who are your customers?
Creating your reputation
Building trust - creating testimonials
Summary
Introduction to lead conversion
The psychology of persuasion
Designing your conversion page: engineering your 'hook'
Setting up the hook for you... you have to start somewhere. Linkedin
Creating your attention grabber (Canva 101)
Setting the trust base: your "About" section
Re-engineering your history: making your CV work for you
Projects you worked on and why they matter more than you think
A word about consistency... Don't confuse your potential customers!
Your email signature... a missed opportunity
How to use Twitter
The tricks you are missing out on facebook
Business cards? Really? Yes. Really
Maximizing your whatsapp addiction
TikTok & Snapchat
Instagram, the dying beast (but not yet dead so use it for your advantage)
Forget websites... what you need are:
Choosing the right weapons...
Introduction: what are engagement bridges and why should you really really care
EB1: What are you working on
EB2: What are you looking for
EB3: What are you struggling with
EB4: What did you learn from previous projects
EB5: Advice for a friend
EB6: Industry insights: pulling back the curtains
EB7: Sharing is caring
EB8: Recommendations
Some tips and comments to save you from making my mistakes
Introduction: a world of opportunities awaits you
Free or paid? Go for free
How to set yourself up for the next 3 months
Websites are outdated
Tracking is everything. CRM or no CRM?
How to manage your pipeline...
York has helped small businesses in over 83 countries
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Some are even free and might be a wonderful way to get a sense if you find our teachings useful
